3 Things To Share on Social Media (That People Actually Want to See)

Let’s be honest—no one follows a brand just to see another product photo or a #MondayMotivation quote. People follow companies because they’re curious, entertained, or inspired. Here are three things companies can share that spark real engagement:

Behind-the-Scenes Moments

Pull back the curtain and show your human side. Whether it’s how your product is made, team celebrations, office quirks, or even a candid fail—it makes your brand relatable. People don’t connect with logos; they connect with people.

Example: A coffee brand shares a day-in-the-life video of their barista testing new drink recipes—mistakes and all.

Customer Spotlights or Stories

Highlight your community. Share testimonials, user-generated content, or mini-interviews with customers. It’s free word-of-mouth marketing—and it builds trust.

Example: A skincare company features a customer's 30-day transformation journey (with real, unfiltered photos).

Quick Tips & Micro-Learning

Share bite-sized knowledge. Teach your audience something useful, fun, or surprising—related to your brand or industry.

Example: A furniture brand posts “3 Ways to Make a Small Space Feel Bigger” with simple visuals and short captions.

Social media isn’t just a place to talk about your product. It’s a chance to start conversations, build relationships, and stay top-of-mind—without being pushy. Try mixing these ideas into your content calendar, and watch your engagement grow.